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Looking for more ways to successfully implement CSR strategy into your mid-size enterprise?

When it comes to getting ahead in the world of business, mid-size enterprises often find themselves in something of a no man’s land. Small businesses can be agile, edgy and experimental. Big business has heft, budget and significant data driving direction. If you fall somewhere between these two camps, specific advice on important strategic topics such as CSR can be lacking - but in this article, we’ll aim to redress the balance.

If you’re running an ecommerce brand, you’ll be well aware of the growing prominence that CSR holds within the sector. We’re seeing increasing numbers of online retailers aligning their marketing to a more ethical “mission-led” position – and CSR has an important contributing role to play.

The Growing Importance Of CSR In Business 

A proactive approach to CSR is an essential component to the success of modern day businesses. Growing public awareness of social and environmental issues and a rising number of brands answering the call to step up and do their part means that CSR in global supply chains and sustainability for corporates more broadly has become a high priority.

For years now, the link between CSR initiatives and business performance has been observed. The uptick in interest in impact investment supports this correlation.

Corporate social responsibility – commonly abbreviated to CSR – is an increasingly well-established component of modern business strategy. While the ubiquity of the practice might be growing, many mistakenly assume that the benefits of CSR begin and end with positive “optics” – non-essential, but still nice to have.

CSR initiatives within the corporate environment are growing in prominence. As businesses wake up to the importance of a visible and effective corporate responsibility strategy, an increasing amount of attention and emphasis is being placed on CSR, from the boardroom to the commercial marketplace.

The case for corporate sustainability is mounting. An ever-increasing number of organisations are starting to step up and make changes when it comes to the environmental impact that their activities create. This is not just good news for the planet – increasingly, it’s becoming essential for the progression and success of businesses.

We’re rounding off the year here at KindLink with some good news – we’re delighted to officially announce our partnership with GoodBox. As we head into 2022, KindLink users will be able to leverage our wealth of experience within the online fundraising space, alongside GoodBox’s cutting-edge contactless payment technology. 

Christmas has come early here at KindLink – we’re delighted to announce that we’ve launched our latest feature: free individual fundraising pages!

You can now easily create online fundraising pages to raise money for causes you care about. Donations are safely collected and securely processed, with all funds reaching the charities that you support. That’s right, KindLink will make no charge for this service. Our gift to you, and the good causes you care about.

The concept of corporate philanthropy is nothing new. Businesses have been giving back to the communities around them in some form or another for as long as formalised trade has existed. The first CSR initiatives are thought to date back as far as 1700 BC in Ancient Mesopotamia.