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In the aftermath of the Nepal earthquake in 2015, a group of friends from the technology and non-profit sectors started thinking about how to make sure donors could help rebuild the country through donations and be sure their contribution went to the people in need. We reflected upon and refined our ideas until we created KindLink – a platform that shows donors the impact of their donations through detailed campaign reports and social-media-like coverage and allows charities to showcase their good work more transparently.

Most of us can agree that we experience a rush of happiness after helping someone in need. Over 21 million people in the United Kingdom annually experience this type of happiness while formally volunteering. Volunteering your time with a charity helps make the world a kinder place, but it also makes you more kind-hearted. Philanthropy has an incredible impact on a volunteer’s mental health and happiness. Here are a few ways volunteering can help your mental health: 

Young consumers are expecting more User-Generated Content (UGC) from big brands, whether this content is used for product or CSR marketing. Consumers will seek more authentic options if businesses continue to plaster their social media channels with glossy, professional branded content. 

Your employees are volunteering for unique charities that spark their interest, but their volunteer hours might be going overlooked. Are your employees communicating their volunteering outside of the office?

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job. 

In an industry survey, 88 per cent of millennial employees said they feel more loyal to a company that helps them contribute to social and environmental issues. Young workers are willing to receive pay cuts for increased CSR activities, but does philanthropy belong in the office? 

KindLink is excited to announce that we now support over 1,000 charities and nonprofit organizations with our free software, fundraising and impact reporting platform. We are grateful to be able to help these charitable organizations make the world a kinder place within the United Kingdom and internationally. KindLink was founded with the intention of bringing transparency and efficiency to the charity sector, and we will continue to connect businesses and charities through their kind work.

Does your new spring jacket match your sustainable values? Only 6 per cent of procurement leaders claims their supply chains are entirely transparent, according to the Business Continuity Institute, and the garment and textiles industry particularly fails to be transparent in the wake of a fast fashion crisis.

You spend the majority of your waking hours working. As an employee, you should be feeling purposeful at the office or at least have a decadent cup of coffee available.

Stakeholders and customers no longer want to hear your business’s sustainable initiatives. They expect sustainability to be already at the center of your business model.