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As a startup, you have your work cut out for you. From limited resources to concerns about sales, investment, customer service and finding the right talent… Chances are CSR strategy is not at the top of your list of priorities – but its importance is growing and startups ignore this opportunity at their own risk…

A well-developed startup CSR strategy can actually help improve the outcomes for many of the core concerns keeping founders awake at night. From talent retention to funding, CSR can help accelerate your impact. 

Companies are expected to play an increasingly significant role in making the world a better place. Today, customers, employees and investors are more driven to engage with purpose-driven companies that are taking action to overcome economic, social and environmental challenges. 

Our world has never been so well connected. News - both good and bad - travels fast, and we’re used to a 24/7 rolling news cycle, from both mainstream sources, and our social media feeds. We’re increasingly accustomed to seeing corporate responses to emergencies or major appeals roll out in real-time. As a result, there’s a growing public awareness of (and expectation for) better, bigger and more decisive action on the part of the business community in times of crisis, or when disaster strikes.

Since the 2006 United Nation’s Principles for Responsible Investment (PRI) report, ESG criteria – Environmental, Social, and Governance – have been an essential component in the financial evaluation of companies. In the time that has passed since then, ESG has become an increasingly significant factor for major investors, who expect to see effective strategy, tactical implementation and tangible results in all three fields.

KindLink is a holistic solution for charities to help you run your operations. With KindLink your non-profit has access to a fundraising platform, project management system, charity CMR and much more. KindLink will help you engage with your supporters and make your impact more transparent.

Welcome to the second in our "Your Way To CSR Leadership Series" of interviews, where KindLink speaks to the professionals leading the way when it comes to progressive CSR practice around the globe...

Today we speak to Ife Fanabi – who works as a Social Value Project coordinator within the AECOM Social Value team in the UK and Ireland.

How does AECOM see Social Value and what does a Social Value manager within AECOM do? 

The business world is no stranger when it comes to the leverage of acronyms – but in recent years, two have taken particular prominence when it comes to discussion of business positioning and values – ESG and CSR. 

ESG stands for Environmental, Social, and Governance – and covers the range of initiatives and activities that a business may enact in order to align themselves with a positive impact, social contribution and reduced environmental damage.

Welcome to the first in our "Your Way To CSR Leadership Series" of interviews, where KindLink speaks to the professionals leading the way when it comes to progressive CSR practice around the globe...

To watch a video of this interview, please head here.

Looking for more ways to successfully implement CSR strategy into your mid-size enterprise?

When it comes to getting ahead in the world of business, mid-size enterprises often find themselves in something of a no man’s land. Small businesses can be agile, edgy and experimental. Big business has heft, budget and significant data driving direction. If you fall somewhere between these two camps, specific advice on important strategic topics such as CSR can be lacking - but in this article, we’ll aim to redress the balance.

If you’re running an ecommerce brand, you’ll be well aware of the growing prominence that CSR holds within the sector. We’re seeing increasing numbers of online retailers aligning their marketing to a more ethical “mission-led” position – and CSR has an important contributing role to play.