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Some 1.4 billion people are involved in the philanthropy sector every year. And there is true strength in numbers. But doesn’t that crowd strength start with those doing things on a personal level? Remember Archimedes' famous quote: Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. And that brings me to what KindLink wants to do for the world in 2020 and throughout this decade. 

Employees raised over £141 million in 2017/2018 through payroll giving in the UK. Enable your employees to support their chosen causes in the most tax-efficient way. By working with your accounting team and a payroll giving agent, you can remove the friction and make giving to their favourite charities every month a seamless process for your team.

While CSR has been a concept circulating the corporate and media environments for years, it remains, for many, a dense and painful process. Without a full team in place, building and then executing on a CSR strategy can prove impossible.

However, we believe that, with some guidance, any company can take their first steps towards building a social responsibility strategy, engaging their employees, attract new talent and make a difference in their community.

Safety specialist Arco raised over £11,192 for Macmillan Cancer Support, lifting the total amount the company has raised to £179,505 in the 14 years it has supported the 'World's Biggest Coffee Morning' initiative. 

 

KindLink is proud to welcome Andreea Groenendijk-Deveau as a Co-Founder and its VP of Communications. She will focus on building our communications and marketing departments both in London and internationally, as well as advise our executive team based on her significant business experience.

 

In the aftermath of the Nepal earthquake in 2015, a group of friends from the technology and non-profit sectors started thinking about how to make sure donors could help rebuild the country through donations and be sure their contribution went to the people in need. We reflected upon and refined our ideas until we created KindLink – a platform that shows donors the impact of their donations through detailed campaign reports and social-media-like coverage and allows charities to showcase their good work more transparently.

Most of us can agree that we experience a rush of happiness after helping someone in need. Over 21 million people in the United Kingdom annually experience this type of happiness while formally volunteering. Volunteering your time with a charity helps make the world a kinder place, but it also makes you more kind-hearted. Philanthropy has an incredible impact on a volunteer’s mental health and happiness. Here are a few ways volunteering can help your mental health: 

Young consumers are expecting more User-Generated Content (UGC) from big brands, whether this content is used for product or CSR marketing. Consumers will seek more authentic options if businesses continue to plaster their social media channels with glossy, professional branded content. 

Your employees are volunteering for unique charities that spark their interest, but their volunteer hours might be going overlooked. Are your employees communicating their volunteering outside of the office?

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job.