Blog

What do ________ want?

It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’ to them. And while it’s not easy to just create ‘it’, communicate ‘it’ and deliver ‘it’ to the right people, it sure beats doing all that work and finding out they don’t even want ‘it’ in the first place. Trying to understand needs is one reason I’ll be focusing more on research, stakeholder interviews and customer development in the future.

The BBC’s weekly technology programme BBC Click, which airs internationally and is presented by the show’s charismatic host Spencer Kelly, has recently featured KindLink in one of their episodes.

Having a constant income over time is crucial for your charity, as it allows you to plan ahead and cover the costs of running your activities. This means that keeping your existing donors is at least equally important as adding new ones.

We recently published a post about compliance when accepting online donations for charities, and although online donations are the way forward in terms of donor preferences and fund security most non-profit organisations still accept other types of donations - such as bank transfers, cheques, cash, etc. - so it is time to discuss how charities would like to or should manage their donation records.

Every year charities claim more than £1 billion back from the HMRC as part of the Gift Aid scheme. The scheme has proved to be hugely successful as an additional income stream for non-profits and is a way to give donors a clear say on what their taxes (or at least part of them) should be spent on.

Every organisation (business or charity) relies on its connections with other organisations, customers, partners (usually real human beings), etc. to conduct its activities. The more this organisation operates the more connections it establishes and the more important they become for its operations. Accordingly, these relationships fuel the growth of the organisation. In the business world these are usually client relationships, which at the end of the day pay the salaries.

We are very proud to announce the official start of our partnership with Do-it Trust. For those of you who still don't know it they manage the do-it.org database, the biggest digital platform for volunteering in the UK, with more than 50,000 registered organisations and 250,000 monthly visitors.

When you aim to solve big problems, you need to have the right tools. Even better if they are free, and absolutely amazing. 

Many nonprofit organisations in the UK struggle with migrating to online digital solutions, usually because of two reasons:

In 2015, I teamed up with the Charities Aid Foundation to compile a best practice guide about young trustees.  

The publication covers a whole range of potential solutions to the 'problems' that both I and other young trustees have identified (and in many cases, personally experienced).

I spoke at two events during ‘fundraising week’ in April 2016. And at each event, I was asked about how operational staff can get trustees more involved in what they're doing without crossing the lines of governance.