What Is ESG?

What is ESG? A poster on a pillar reads "Planet Earth First"

ESG stands for Environmental, Social, and Governance, and is a framework used to evaluate the sustainability and ethical impact of a company or organisation. It considers a company's impact on the environment, its relationships with its employees, customers, suppliers, and the broader community, as well as its governance structure and practices.

ESG factors are becoming increasingly important to investors who want to ensure their investments align with their values and have a positive impact on the world. In this article, we'll delve deeper into what ESG is, how it works, and why it matters for both investors and companies.

Why Is ESG Important? 

ESG can improve employer branding and employee engagement. A study by Deloitte found that 75% of millennials believe that businesses are too focused on their own agendas and not focused enough on improving society. By prioritising ESG, companies can demonstrate their commitment to social responsibility, which can help attract and retain employees. In fact, a Glassdoor survey found that 77% of employees consider a company's social and environmental commitments when deciding where to work.

ESG considerations offer a range of benefits to companies, investors, and stakeholders. One significant benefit is the potential for improved investment opportunities. According to Morningstar, sustainable funds attracted all-time high inflows of €120 billion in the first quarter of 2021, reflecting growing investor demand for sustainable investments. Companies with strong ESG performance are also more likely to attract investors; a report by Harvard Business Review found that companies with high ESG scores outperformed their peers financially.

ESG also benefits companies by increasing consumer approval. A study by Nielsen found that 81% of global consumers feel strongly that companies should help improve the environment, while 73% believe companies should address social issues. By prioritising ESG factors, companies can better align with consumer values, improving their reputation and brand image.

Overall, ESG considerations offer a range of benefits to companies and investors alike, from improved financial performance to increased consumer and employee engagement. As sustainable investing continues to grow in popularity, companies that prioritise ESG will be better positioned to succeed in the long run.

What Is ESG Reporting? 

The rise of ESG reporting has been driven by increasing demand from stakeholders for companies to demonstrate their commitment to sustainable and responsible practices. According to the Global Sustainable Investment Alliance, global sustainable investment assets reached $35.3 trillion in 2020, up 15% from 2018. As a result, more and more companies are adopting ESG reporting frameworks to meet this growing demand.

It's important to note that ESG reporting differs from traditional corporate social responsibility (CSR) reporting. While CSR reporting focuses on a company's philanthropic activities, ESG reporting encompasses a broader set of sustainability metrics that are aligned with business objectives. ESG reporting is also increasingly being mandated by regulators. For example, the EU has introduced a Sustainable Finance Disclosure Regulation, which requires asset managers and investment advisors to disclose how they integrate ESG factors into their investment decisions.

To ensure high-quality ESG reporting, companies should adopt best practices such as setting measurable goals, engaging with stakeholders, and using standardised reporting frameworks such as the United Nations’ Sustainable Development Goals, the Global Reporting Initiative (GRI) or the Sustainability Accounting Standards Board (SASB). Additionally, companies should ensure that their ESG reporting is accurate and transparent, with clear explanations of their approach to sustainability and how it aligns with their business strategy. By adopting best practices for ESG reporting, companies can demonstrate their commitment to sustainable practices and meet the growing demand for responsible investing.

What Is The E In ESG? 

The “E” in ESG stands for “Environment.” The environmental aspect of ESG is one of the key pillars of sustainable investing, and for many brands and businesses, it is the primary focus. It's often easier to track and measure environmental impact, and it's typically the least likely to meet with resistance or gain uncontroversial approval. However, it's important to remember that ESG considerations should be closely aligned with a company's brand values and ongoing ambitions. Greenwashing, or presenting a misleadingly positive image of a company's environmental practices, is a significant concern in the ESG space.

Addressing the supply chain and roots of the business is crucial when it comes to environmental impact. Companies should seek to reduce their carbon footprint, limit waste and pollution, and source sustainable materials. Consumers are increasingly expecting businesses to actively protect the planet, and sustainable practices are becoming a key factor in purchasing decisions.

Today's business landscape is about a triple bottom line: profit, people, and planet. Companies that prioritise environmental sustainability are better positioned to attract customers and investors who prioritise these values. By focusing on environmental impact, companies can not only do their part to protect the planet but also increase their long-term viability and success.

What Is The S In ESG? 

The “S” in ESG stands for “Social.” The social aspect of ESG is concerned with the impact of a company's operations on society, including employees, customers, and local communities. It recognises the interplay between business and society and the expectation that companies should contribute positively to society beyond simply generating profit.

In practice, the social aspect of ESG can be seen through a variety of lenses. Social movements, labour rights, and political causes are increasingly important areas of focus for companies. This includes issues such as diversity and inclusion, human rights, and fair labour practices. Companies can demonstrate their commitment to these issues through policies and initiatives that promote equality and social justice.

Another way companies can contribute to society is through volunteering, donations, and fundraising efforts. By giving back to the local community, companies can build strong relationships with their stakeholders and demonstrate their commitment to social responsibility.

Ultimately, the social aspect of ESG recognises the role of businesses in society and the importance of contributing positively to the communities they operate in. By prioritising social sustainability, companies can improve their reputation, build stronger relationships with stakeholders, and contribute to a better world.

What Is The G In ESG? 

The "Governance" aspect of ESG refers to the processes and structures that ensure that a company is managed ethically and with transparency and accountability. It's a critical aspect of sustainable investing because good governance is the foundation of responsible business practices.

To effectively implement governance practices, companies need to take a long-term view of their commitments and strategies. It's not enough to simply have policies in place; these policies must be well-supported and strategically implemented with full transparency and accountability across all levels of the business. This includes free-flowing communication both internally and externally, particularly when it comes to policy decisions and long-term change over short-term fixes.

Good governance practices include things like independent boards of directors, strong internal controls, and effective risk management strategies. These practices help ensure that companies are accountable to their stakeholders and are able to make decisions that are in the best interest of the business and its broader impact on society and the environment.

By prioritising good governance practices, companies can demonstrate their commitment to ethical business practices, build trust with stakeholders, and drive long-term value for shareholders.

What Are Some Good Examples Of ESG? 

Here are three good examples of ESG in action:

  • Weir Group: The Weir Group is a multinational engineering firm based in the UK. One of its ESG initiatives is a commitment to achieving gender parity on its governing board by 2025. The company has already made progress in this area, with women now comprising 40% of its board of directors.

  • General Motors: The American automaker General Motors has made pay equity a priority, with a goal of closing the gender pay gap across its global operations by 2030. To achieve this goal, the company has implemented a rigorous pay equity review process and has made significant changes to its compensation policies.

  • Steam: The digital game distribution platform Steam has become known for its commitment to corporate transparency. The company regularly publishes detailed reports on its financial performance, user statistics, and other key metrics. This transparency has helped to build trust with both customers and investors and has made Steam a leader in the gaming industry.

What Is The Cost Benefit Of ESG? 

The adoption of Environmental, Social, and Governance (ESG) principles can lead to a range of benefits for businesses, including financial benefits that can offset the costs of implementing ESG practices. Here are some ways in which ESG can provide cost benefits to businesses:

  1. Better staff retention: Companies that prioritise ESG tend to have a more engaged and loyal workforce. This can reduce the cost of employee turnover and boost productivity.

  2. Improved recruitment: ESG can also help companies attract top talent. Many job seekers are now looking for employers that share their values and are committed to sustainability and social responsibility.

  3. Improved sales: Companies that prioritise ESG can also attract environmentally and socially conscious consumers who are willing to pay a premium for sustainable and ethical products and services. 

  4. Improved investment profile: Many investors now consider ESG factors when making investment decisions. By adopting ESG practices, companies can attract more socially responsible investors who are willing to pay a premium for sustainable and ethical investments. ESG strategies can affect operating profits by as much as 60%.

Overall, the cost benefits of ESG can help businesses to create long-term value and maintain a competitive advantage in the market.

How To Get Started With ESG?

To create an effective ESG plan, businesses should follow a structured approach that includes the following steps:

  1. Identify the relevant ESG issues: The first step is to identify the environmental, social, and governance issues that are most relevant to your business. This will depend on your industry, geography, and other factors.

  2. Set measurable goals: Once you have identified the relevant ESG issues, you should set measurable goals for improving your performance in each area. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).

  3. Develop a plan: With your goals in place, you should develop a plan for achieving them. This may involve changes to your business practices, investments in new technologies or training programs, and other initiatives.

  4. Monitor and measure performance: To track your progress towards your ESG goals, you should establish a system for monitoring and measuring your performance. This may involve collecting data on key metrics, such as greenhouse gas emissions, employee turnover rates, and diversity and inclusion statistics.

  5. Report on your progress: Finally, you should report on your ESG performance to your stakeholders, including investors, employees, and customers. This will help to build trust and credibility and demonstrate your commitment to sustainability and social responsibility.

By following these steps, businesses can create a robust ESG plan that reflects their values and priorities and enables them to measure and report on their performance over time.

KindLink has written some specific advice relating to SMEs and larger businesses adopting successful ESG strategies.

The Digital Transformation of ESG

KindLink is the ideal platform to help businesses of all sizes succeed when it comes to ESG. The platform offers a range of features that make it easy for companies to manage their ESG initiatives and measure their impact.

One of the key benefits of KindLink is its easy and consistent reporting capacity. The platform provides a streamlined reporting process that enables companies to report on their ESG performance quickly and easily, ensuring they are meeting their compliance requirements.

Another advantage of KindLink is its ability to improve internal and external communication. The platform provides a centralised location for all ESG-related communications, making it easy for employees, customers, and other stakeholders to access and engage with this information.

KindLink also helps companies to identify opportunities to increase their impact through its Opportunities Marketplace, which connects businesses with charities and social enterprises that align with their ESG goals. This can help companies to achieve their ESG goals while also making a positive impact on society.

Finally, KindLink's flexibility of metric tracking allows companies to measure and improve anything, from greenhouse gas emissions to employee well-being. This enables businesses to customise their ESG initiatives to fit their specific needs and priorities.

Overall, KindLink provides businesses with the tools they need to succeed when it comes to ESG, making it an ideal platform for companies looking to prioritise sustainability and social responsibility.

Get Ready For ESG Success…

In conclusion, implementing a productive ESG strategy requires a holistic approach that takes into account several key factors. Companies must have a clear strategy in place that aligns with their overall business objectives and values. Effective reporting and transparency are also crucial for demonstrating their commitment to ESG principles.

Furthermore, internal and external communication should be transparent, honest, and consistent to build trust and credibility with stakeholders. Finally, a supportive digital platform that can integrate and streamline all of these aspects is essential for keeping ESG efforts on track.

By focusing on these key factors, companies can successfully navigate the complexities of ESG and reap the many benefits of a sustainable and socially responsible business.

Get a head start on ESG excellence: book your KindLink demo today.

KindLink Team


KindLink is the online platform where businesses and charities connect and manage their corporate social responsibility, fundraising, volunteering, donor Customer Relationship Management, and measure and share their sustainability impact.


KindLink is the network with purpose. KindLink helps companies manage and showcase their social impact programmes, and provides free tools that allow charities to raise more funds online and communicate their impact.

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