Fundraising

At a Glance

Employee giving works best when contributions feel personal, visible, and supported by their organisation. Donation matching fatigue can reduce participation, but themed campaigns, milestone matches, and simplified tools like KindLink’s CSR platform can help sustain engagement. With KindLink, workplace giving becomes a lasting, purpose-driven part of your company culture. 

Gift Aid is one of the simplest ways for charities and CASCs to boost their income - for every £1 donated, you can claim an extra 25p from HMRC at no extra cost to your supporters. It’s essentially free money that helps you make every donation go further. 

But while Gift Aid can be hugely valuable, setting it up and managing claims isn’t always straightforward. Without the right processes in place, many organisations miss out on thousands of pounds in unclaimed tax relief each year.

Corporate and employee fundraising if one of the main ways businesses engage with local causes and their teams. It is the easiest way to gather your teams, do something fun and use the power of your friends, family, and colleagues to do something good. From running marathons to rowing and cycling challenges, it is an amazingly efficient way to collect donations and build the team spirit. 

How to set up and use charity online fundraising and donations with KindLink

All nonprofits registered with KindLink can immediately start fundraising and accepting online donations. They have the ability to get a ‘Donate’ button for their website, an embeddable link or a hosted fundraising page (see below). In order to process those donations to the charity bank account, the charity administrator needs to upload and verify those details in the KindLink account.

In the aftermath of the Nepal earthquake in 2015, a group of friends from the technology and non-profit sectors started thinking about how to make sure donors could help rebuild the country through donations and be sure their contribution went to the people in need. We reflected upon and refined our ideas until we created KindLink – a platform that shows donors the impact of their donations through detailed campaign reports and social-media-like coverage and allows charities to showcase their good work more transparently.

After BT MyDonate announced it would close down in June 2019, many organisations, particularly small charities, started wondering what alternatives were available. Replacing BT MyDonate can be hard: although it is not the sleekest of platforms many nonprofit organisations relied on them because they charged no fees on online donations, only passing on transaction fees. In this blog, I will look at some of the most used fundraising platforms and will describe and compare their fees and functionalities.

The BBC’s weekly technology programme BBC Click, which airs internationally and is presented by the show’s charismatic host Spencer Kelly, has recently featured KindLink in one of their episodes.

We recently published a post about compliance when accepting online donations for charities, and although online donations are the way forward in terms of donor preferences and fund security most non-profit organisations still accept other types of donations - such as bank transfers, cheques, cash, etc. - so it is time to discuss how charities would like to or should manage their donation records.

Every year charities claim more than £1 billion back from the HMRC as part of the Gift Aid scheme. The scheme has proved to be hugely successful as an additional income stream for non-profits and is a way to give donors a clear say on what their taxes (or at least part of them) should be spent on.