The expectation for businesses to be a force for good is growing – fast. When a company supports a social or environmental issue:
For a brand reputation that goes beyond anything that money can buy – do good, measure your impact, tell the world. Do it with KindLink’s cause marketing software.
Don’t get left behind – lead on your altruistic efforts. Leverage the powerful marketing asset of a branded corporate profile page, collating and celebrating your company’s philanthropic activities, internal culture and values. KindLink provides a window for the world to view the CSR actions your business takes and the compelling impact they have on real lives.
Inspiring stories, freely generated. The non-profits that your organisation supports can share impact updates directly to your KindLink corporate profile. These show the tangible results of your CSR efforts – trustworthy, loyalty-enhancing content for your social media accounts and wider community engagement.
Mobilise your workforce as enthusiastic brand ambassadors. KindLink’s social media integrations enable them to share campaigns, success stories and impact updates produced by the non-profit organisations that you’ve helped, to their own following. Reach more people, with transparent and genuine messaging.
Build reputation, trust and loyalty – everywhere. Tell the story of your inspiring actions across all channels of communication and engagement. From direct website and intranet integrations via our widgets, through to sharing on social networks such as LinkedIn, Facebook and Twitter. You’ll also benefit from a public-facing, SEO optimised KindLink profile page, enabling you to publish updates to the wider world.
Do more than show your impact, rubber stamp it. Our clients earn the ‘KindLink Certified Business Badge’ which can be published on your website, email signature and print materials. A helpful visual shorthand, showing the world that you belong to the KindLink global community of kinder, more responsible businesses.
Consumer expectations have shifted permanently in recent years (and especially in the wake of the pandemic). Modern businesses must reflect their genuine desire to be a force for good – values-led and mission-driven. Your CSR and cause marketing activities will form the lifeblood of your future marketing efforts. Successfully share your story with KindLink.
Create impact, showcase it and engage with your employees!