Welcome to the 2013 Social Charity Study, our third annual review of social and digital activity amongst the UK charity sector, and this year there have been some startling findings.
Whilst overall giving has gone down, for example, the average increase in social sharing among Just Giving’s ‘top 100 social sharing charities’ is up 152%. Smaller charities are gaining an advantage here by having supporter communities with a stronger purpose and propensity to share. They have a greater level of
follower authenticity* and a higher level of networked power (that’s the relationship between revenue and their number of followers on social networks.)