kindlink

Young consumers are expecting more User-Generated Content (UGC) from big brands, whether this content is used for product or CSR marketing. Consumers will seek more authentic options if businesses continue to plaster their social media channels with glossy, professional branded content. 

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job. 

We recently published a post about compliance when accepting online donations for charities, and although online donations are the way forward in terms of donor preferences and fund security most non-profit organisations still accept other types of donations - such as bank transfers, cheques, cash, etc. - so it is time to discuss how charities would like to or should manage their donation records.

Every year charities claim more than £1 billion back from the HMRC as part of the Gift Aid scheme. The scheme has proved to be hugely successful as an additional income stream for non-profits and is a way to give donors a clear say on what their taxes (or at least part of them) should be spent on.

Every organisation (business or charity) relies on its connections with other organisations, customers, partners (usually real human beings), etc. to conduct its activities. The more this organisation operates the more connections it establishes and the more important they become for its operations. Accordingly, these relationships fuel the growth of the organisation. In the business world these are usually client relationships, which at the end of the day pay the salaries.

We are very proud to announce the official start of our partnership with Do-it Trust. For those of you who still don't know it they manage the do-it.org database, the biggest digital platform for volunteering in the UK, with more than 50,000 registered organisations and 250,000 monthly visitors.

Our Aim

The News Centre you are currently browsing has been built for people with interest in the non-profit sector to help share the knowledge we have acquired building KindLink. The Centre has functionalities meant to make it easier for users to find what they are looking for. The Home view presents you with a Search engine and all the Categories you can quickly access and browse through to help you find the best material or blog article. Lastly, every page is shareable over email or social media so that you can send that nice article you've found to a colleague or friend.