At a Glance
Employee giving works best when contributions feel personal, visible, and supported by their organisation. Donation matching fatigue can reduce participation, but themed campaigns, milestone matches, and simplified tools like KindLink’s CSR platform can help sustain engagement. With KindLink, workplace giving becomes a lasting, purpose-driven part of your company culture.
What Motivates Employees to Give?
Your employees donate for many reasons, whether it's driven by a personal connection to a cause or a sense of joy and satisfaction that comes from helping those in need. Motivating your employees to donate is less about encouraging generosity and more about building a genuine culture of making a meaningful difference.
When employees see their contributions creating a tangible impact and further being supported by their organisation through workplace donation matching, giving becomes more than just a CSR effort; it becomes a part of their workplace identity. But disinterest can slowly creep in and affect participation as a result of donation fatigue.
In this guide, we explore what donation matching fatigue is, why it matters, and six tips to revive interest in your matched giving programmes.
Why Donation Matching Fatigue Happens and Why It Matters
Workplace donation matching programmes are designed to encourage employees to give, help improve social impact and keep them engaged. But over time, even the most well-laid-out matched giving programmes can see a steady decline in participation. This occurrence, termed “donation matching fatigue”, also referred to as “donor fatigue”, can be a result of various factors, including repetitive campaigns or a lack of personal connection.
It’s best to address this fatigue and low interest before it begins to impact the effectiveness of your CSR efforts. Once your employees start disengaging from your employee donation matching programme, it can be difficult to attract them back, and this can weaken other purpose-led initiatives.
6 Tips to Revive Your Employee Donation Matching Programme
It’s possible to beat the donation matching fatigue and encourage interest back into your workplace donation matching programme. Here are some approaches to revive your employee giving efforts.
1. Themed-Matching
Instead of running the same year-round strategy, reignite interest by bringing in more variety. Consider setting monthly themed-matching schemes based on employee-chosen causes.
For example, as Earth Day is observed on April 22nd, you can decide to dedicate the entire month towards donation matching for charities that focus on environmental issues.
2. Matching Multipliers
Amplify giving efforts in peak holiday months. November and December are the best examples of this, when you can introduce 2x or 3x matching beginning with Thanksgiving and ending with Christmas or New Year's.
Unlike other CSR platforms with donation matching tools, KindLink doesn’t charge any commission. You only pay standard bank fees to process fundraising and online donations through our platform.
3. Quick Response Matching
It’s much more important to match contributions when the situation demands it, especially during emergencies. Encourage quick, responsive matching in times of urgent need to deliver aid for natural disasters and humanitarian crises.
In such times, KindLink’s Corporate Emergency Disaster Relief tool can help your business quickly respond to any widespread tragedy or crisis. Use our fast online setup to create fundraising campaigns for multiple charities at the same time.
4. Milestone Matching
Drive a more personal connection by amplifying donation matching while celebrating employees’ milestones. Be it a promotion or a team achievement, make the celebration an opportunity to increase contributions to a cause.
5. Highlight Recognitions
A little recognition from your organisation can go a long way in sustaining employee interest and participation in your CSR efforts. Make it a point to highlight top contributors or teams during internal events or newsletters.
6. Make it More Simple
Reviving and maintaining participation and engagement is more than just about good ideas; it’s also about making it easy to join the giving movement and making sure to explain how donation matching works. A user-friendly corporate CSR platform like KindLink makes it easier for your teams to participate and engage. Its donation matching tool also helps you showcase your workplace donation matching and giving and broader CSR efforts across the organisation and community.
Just like with any business goal, you should put some of these CSR ideas into practice, then measure how many employees get involved and when they tend to donate (for example, during certain campaigns or times of year). Use feedback forms or short surveys to gain insights from contributors and participants on what worked and what didn’t.
How KindLink Supports Your Matched Giving Programmes
Before donation matching fatigue or disinterest sets in completely, introduce a user-friendly platform that eases the complete process.
KindLink’s corporate donation matching tool makes it easy for your team to match employee donations through a simple, user-friendly interface. You can match donations right from the donation flow to boost opportunities for donors to increase contributions.
Use our corporate donation matching platform to:
-
Create employee-led fundraising pages and ask to match donations
-
Encourage employee participation across teams and office locations
-
Manage and approve multiple match campaigns with different match requests
-
Inspire and encourage people within and outside the organisation to contribute more
Make the complete donation matching process as effortless as possible. Get started with matched giving tools that steer participation and support your matched giving programme's success.
Excited to get started? Sign up today to see KindLink in action.
