Corporate Fundraising

Corporate and employee fundraising if one of the main ways businesses engage with local causes and their teams. It is the easiest way to gather your teams, do something fun and use the power of your friends, family, and colleagues to do something good. From running marathons to rowing and cycling challenges, it is an amazingly efficient way to collect donations and build the team spirit. 

 

In the aftermath of the Nepal earthquake in 2015, a group of friends from the technology and non-profit sectors started thinking about how to make sure donors could help rebuild the country through donations and be sure their contribution went to the people in need. We reflected upon and refined our ideas until we created KindLink – a platform that shows donors the impact of their donations through detailed campaign reports and social-media-like coverage and allows charities to showcase their good work more transparently.

The current project has aimed to uncover the underlying constructs of employee engagement and specify the ways in which it links with CSR. Based on the connections identified, the research seeks to provide real evidence on how employee participation in CSR affects the overall engagement, attraction and retention of talent in the organisations in the UK. [...] The research has confirmed that CSR programmes have positive effects on the overall employee engagement.

Most companies nowadays have heard about Corporate Social Responsibility (CSR) programmes. Started by and usually connected to the bigger companies of this world (as the name would suggest) such initiatives are sometimes seen as not related to the core business and hard to manage. Both could not be further from the truth.

One of the features of the life of Blackfriars Settlement is the frequent visits by individuals or teams of volunteers; fulfilling the widest array of activities imaginable. I want to record our most grateful thanks to all those from our Corporate Sponsors who have given their time, imagination and commitment to support our work.

What do ________ want?

It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’ to them. And while it’s not easy to just create ‘it’, communicate ‘it’ and deliver ‘it’ to the right people, it sure beats doing all that work and finding out they don’t even want ‘it’ in the first place. Trying to understand needs is one reason I’ll be focusing more on research, stakeholder interviews and customer development in the future.

The BBC’s weekly technology programme BBC Click, which airs internationally and is presented by the show’s charismatic host Spencer Kelly, has recently featured KindLink in one of their episodes.

The role companies play in the community is changing. Many businesses today give cash donations and their employees volunteer their time in support of charities. But we are seeing some major changes in how companies approach community involvement, and in particular the value that is created: for charities, the causes they support and the businesses that invest in their communities.

The future of corporate giving project set out to explore how corporate community involvement could change over the next ten years.

CAF believes that philanthropy is a powerful tool for driving sustainability. Philanthropy enables
businesses to open a meaningful dialogue about their social values and aims with a breadth
of stakeholders - employees, customers, investors and wider society – in order to achieve
positive change.