Reports with Data

Our aim is to provide more insight into the attitudes and behaviours of donors, as well as taking
better account of changing patterns of giving such as mobile and online channels. UK Giving has
always been based on large-sample surveys to estimate patterns of giving that add to the picture
we can gain from charity accounts. The study now captures data at four points throughout the year,
rather than the three previously, which results in a larger annual sample size and ensures that some

Corporate fundraising is one of the areas where there is real potential for growth. While income from corporate fundraising has remained steady, and indeed grown, over the last few years, we know that it could do more. One of the striking figures from this report is that nearly all respondents believe that corporate fundraising is an area of growth for their organisations and two thirds are planning to increase investment in their teams.