What do ________ want?
It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’ to them. And while it’s not easy to just create ‘it’, communicate ‘it’ and deliver ‘it’ to the right people, it sure beats doing all that work and finding out they don’t even want ‘it’ in the first place. Trying to understand needs is one reason I’ll be focusing more on research, stakeholder interviews and customer development in the future.