marketing

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job. 

You spend the majority of your waking hours working. As an employee, you should be feeling purposeful at the office or at least have a decadent cup of coffee available.

Stakeholders and customers no longer want to hear your business’s sustainable initiatives. They expect sustainability to be already at the center of your business model.