UK GIVING 2014 An overview of charitable giving in the UK during

Our aim is to provide more insight into the attitudes and behaviours of donors, as well as taking
better account of changing patterns of giving such as mobile and online channels. UK Giving has
always been based on large-sample surveys to estimate patterns of giving that add to the picture
we can gain from charity accounts. The study now captures data at four points throughout the year,
rather than the three previously, which results in a larger annual sample size and ensures that some
of the known seasonal differences in giving are better reflected. We also hope that, moving forward,
this approach can provide more regular insight. The quarterly measures are now aggregated into a
calendar year view, rather than financial year as previously.

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