Donor Engagement

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain…

Have you ever wondered why people don’t give? Or why people don’t give more? A frustrating question that took on a new meaning for me after I had visited a project in Zambia I was working on with Spark Ventures. After coming back I felt so passionate, so broken, so desperate to help that when people wouldn’t give I would think to myself “why don’t you get it!!!”. Fundraising from a position of “why don’t you get it” is a recipe for disaster however as not everyone does get it and why should they?

You are what you measure.

So goes the expression. An expression I personally believe in and the older I get and more experience I have, I think the importance of such a statement only grows. Measurement doesn’t just show progress or results but shows insights and, perhaps most importantly, shapes behaviour. So measuring, when it comes to nonprofit’s and fundraising, is a very under used tool and, hopefully, this post will be helpful in understanding measuring, how to go about it, and what are some things that you should measure.

It's a long-held assumption that you get what you pay for, and that charities should accept to either pay a lot for good online fundraising tools or be stuck with clunky systems that do not really do the job.

As the first social enterprise with a global vision of an equal and connected world, we like to do things differently here at KindLink. On our platform, charities can raise funds online and engage with their donors at no cost, using state of the art tools.

 

CAF has been producing the UK Giving report since 2004, and has been tracking giving in the UK for
several decades. In that time, there have been a number of changes to how the study is conducted
in terms of approach and questions asked. This is the second year in which the research has been
conducted on the GfK National Omnibus.

The 2017 Global NGO Online Technology Report (techreport.ngo) is a research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to engage their supporters and donors. Sponsored by the Public Interest Registry (pir.org) and researched by Nonprofit Tech for Good (nptechforgood.com), the report summarizes how NGOs worldwide use web and email communications, online and mobile fundraising tools, and social and mobile media.

This report presents the findings of our research into the relationship between charities and their beneficiaries.