NOI SALON Fundraiser

by ALK+ International

NOI SALON Fundraiser by ALK+ International cover photo


raised by 0 donations

of £10,000.00 Target Goal


The Story

Milsom place hair and beauty salon NOI is making ALK+ International their charity of the year. 100% of your donation will go to vital medical research. About NOI. "Our true passion lies in making you look and feel special and we do this with a unique dash of Italian hospitality. When you step into our salon it’ll feel like coming home. Treated like one of the family, you'll experience our mission to achieve the highest quality in everything we do. We have carefully selected our hair, beauty and makeup products to reflect our care for the planet, our ethical calling and of course your hair, skin and body. And we’re so confident that you’ll love them too, we’ve made it easy - and environmentally sustainable - for you to refill bottles from home each time you visit."

ALK+ International

ALK+ International is a patient and family-led charity, created with a single mission: to improve the life expectancy for ALK+ cancer patients. We aim to achieve this by fundraising for ALK+ research, providing grants, advocacy and education. Our team is committed to making a difference and is passionate about our goal. ALK+ cancer is a type of genetic mutation cancer with no known cause, and no known cure once it has spread to other parts of the body. It is caused by a mutation or fusion of the ALK gene. ALK+ cancers are found in patients of all ages, although on average these patients tend to be younger. ALK+ lung cancer occurs in approximately 5% of all non small cell lung cancer patients. However, it occurs in approximately 30% of lung cancer patients diagnosed under age 40. Around half of ALK+ lung cancer patients are diagnosed before the age of 50. It is estimated that there are approximately 100,000 ALK+ lung cancer patients diagnosed worldwide every year. It is estimated that there are more than 10,000 ALK+ lung cancer patients living in the UK. The overall ALK+ figure is likely to be higher, given that ALK+ mutations drive other cancers. Since the discovery of ALK+ cancer in 2007, there have been incredible advances in the range of life saving treatments. As with other cancers linked with genetic mutations, ALK+ cancer is treated with targeted therapies - a class of drugs that precisely target and inhibit cancer cell growth with considerably fewer side effects than traditional treatments. While this makes ALK+ cancer treatable, it is still incurable. ALK+ patients will develop resistance to their medication or experience further mutations, rendering their treatment ineffective. Research is needed into further treatments, to provide either more targeted therapies or diversify treatment options.

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