donors

Lifetime Value is the most important metric for your organization’s fundraising. The most powerful way to boost Lifetime Value is to keep donors around longer. The best way to keep donors around longer is to make them happy and satisfy their needs.

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain…